Join a Community of 60+ Successful Licensees
Become a part of the Blaupunkt brand community, a network of thriving partners who have achieved remarkable success by licensing our heritage brand.
LICENSE BLAUPUNKT
FOR YOUR NEXT
U.S. AUDIO PRODUCT LINE
Tap into German brand trust.
70%+ of U.S. consumers have a favorable predisposition toward German engineering.
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LICENSE BLAUPUNKT
FOR YOUR U.S. AUDIO PRODUCT LINE
Tap into German brand trust.
70%+ of U.S. consumers have a favorable predisposition toward German engineering.
.png?width=1080&height=1200&name=Blaupunkt-USA-Landingpage%20(2).png "Blaupunkt Audio USA Licensing Offer")
From Classic Porsches to New Tech
"Because it carries authentic German audio engineering."
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Founded in 1924, BLAUPUNKT has a storied history of pioneering audio technology, including introducing one of the world's first car radios in 1932.
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Since the 1960s, Blaupunkt has been associated with European luxury imports such as Porsche, Volkswagen, and Mercedes-Benz.
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During the 1970s, 1980s, and 1990s, Blaupunkt radios gained popularity among enthusiasts who wanted high-quality audio systems in American cars like Chevrolet Corvettes, Ford Mustangs, and luxury models such as Cadillacs.
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BLAUPUNKT has long embodied unmatched precision and quality.
Licensing BLAUPUNKT immediately elevates your brand positioning, significantly reducing the cost and time investment required to establish premium credibility from scratch.
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Founded in 1924, BLAUPUNKT has a storied history of pioneering audio technology, including introducing one of the world's first car radios in 1932.
-
Since the 1960s, Blaupunkt has been associated with European luxury imports such as Porsche, Volkswagen, and Mercedes-Benz.
-
During the 1970s, 1980s, and 1990s, Blaupunkt radios gained popularity among enthusiasts who wanted high-quality audio systems in American cars like Chevrolet Corvettes, Ford Mustangs, and luxury models such as Cadillacs.
-
BLAUPUNKT has long embodied unmatched precision and quality.
Licensing BLAUPUNKT immediately elevates your brand positioning, significantly reducing the cost and time investment required to establish premium credibility from scratch.
Blaupunkt: The Ideal Fit for the "Masstige" Trend
"Consumers increasingly demand premium experiences at accessible prices."
- The rising “masstige” trend, prestige products at mass-market prices, is real and accelerating (Deloitte Consumer Trends 2024).
- Blaupunkt delivers exactly that. Its legacy of German engineering gives your audio products instant credibility and higher perceived value, while keeping pricing competitive.
- It’s a model that works:
With over 60 licensees worldwide and growing steadily for the past 15 years, this approach has boosted profits, especially in the audio categories.
What better proof of concept? - Shoppers feel they’re getting a deal. Retailers see faster turns. You gain both reach and results.
- The rising “masstige” trend, prestige products at mass-market prices, is real and accelerating (Deloitte Consumer Trends 2024).
- Blaupunkt delivers exactly that. Its legacy of German engineering gives your audio products instant credibility and higher perceived value, while keeping pricing competitive.
- It’s a model that works:
With over 60 licensees worldwide and growing steadily for the past 15 years, this approach has boosted profits, especially in the audio categories.
What better proof of concept? - Shoppers feel they’re getting a deal. Retailers see faster turns. You gain both reach and results.
Performance Sponsoring
"Motorsport passion runs deep in America—and so does respect for German engineering."
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Today, our partnership with Iron Lynx keeps one of Blaupunkt's traditions alive, showcasing the brand across global racing circuits and delivering a steady stream of high-performance credibility.
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As a licensee, you’ll gain instant access to a powerful brand identity already associated with speed, power, and precision.
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Our motorsport sponsorships come with a ready-to-use package of premium marketing assets: Videos, imagery, and storytelling that let you activate Blaupunkt in the U.S. with confidence.
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Today, our partnership with Iron Lynx keeps one of Blaupunkt's traditions alive, showcasing the brand across global racing circuits and delivering a steady stream of high-performance credibility.
-
As a licensee, you’ll gain instant access to a powerful brand identity already associated with speed, power, and precision.
-
Our motorsport sponsorships come with a ready-to-use package of premium marketing assets: Videos, imagery, and storytelling that let you activate Blaupunkt in the U.S. with confidence.
Concerned About Modern Market Relevance in the USA?
"Look at our e-bike category: A clear example of how Blaupunkt adapts to new markets and trends."
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Our North American e-bike licensee tapped into Gen Z by launching a range of 21 different licensed, limited-edition Collegiate-branded e-bikes backed by targeted social media.
The response? Fast adoption and strong brand engagement among younger, tech-savvy consumers. -
It shows Blaupunkt doesn't need reinvention, it just needs the right angle to stay culturally relevant and in demand.
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Better yet, these efforts steadily grow brand equity with the next generation across all categories.
Our North American e-bike licensee tapped into Gen Z by launching a range of 21 different licensed, limited-edition Collegiate-branded e-bikes backed by targeted social media.
- The response? Fast adoption and strong brand engagement among younger, tech-savvy consumers.
- It shows Blaupunkt doesn't need reinvention, it just needs the right angle to stay culturally relevant and in demand.
Better yet, these efforts steadily grow brand equity with the next generation across all categories.
Leverage a German Brand — Deal with an American Partner
- Working across borders can be complex; we get it.
- That’s why Blaupunkt is owned and managed by established.inc, the world’s leading pure-play electronics licensor, proudly headquartered in Houston, Texas.
- When you negotiate your license or run day-to-day business, you're talking to our U.S.-based team in Florida and New York, not overseas. No language barriers. No cultural guesswork. Just straight, professional American business.
- And when it comes to trust? We’re backed by top-tier U.S. investors.
Leverage a German Brand — Deal with an American Partner
- Working across borders can be complex; we get it.
- That’s why Blaupunkt is owned and managed by established.inc, the world’s leading pure-play electronics licensor, proudly headquartered in Houston, Texas.
- When you negotiate your license or run day-to-day business, you're talking to our U.S.-based team in Florida and New York—not overseas. No language barriers. No cultural guesswork. Just straight, professional American business.
- And when it comes to trust? We’re backed by top-tier U.S. investors.
You Know Audio. You Know U.S. Retail.
Dominate Now.
License Blaupunkt: 100+ Years of German Profit Power.
